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Wednesday, 27-Jun-2012 12:29 Email | Share | Bookmark
Americans Love Their Dogs You Look at the Last Five Years Trend

The generic expression 'DOGS' is one of looked expression regarding the dog business in Australia plus America plus second in the uk (first was their RSPCA equivalent).America Dogs relative trend 2006 - 2010The American relative development trend for the expression 'dogs' shows striking seasonality over five years.The seasonal pattern (last five years average) shows a flat rate (except for 2007) from January to June, when it reaches a peak in July (middle of summer) before hitting a 6% trough in September plus October, before achieving parity in December again (the Christmas present effect).America 'Dogs' absolute amount development Feb Nov 2010Google provides two sets of information relevant to dogs. One is absolute volumes in monthly increments over 12 months, and something is relative development rates (relative to the entire look market) going back to 2004). This raises the question of how the absolute look amount trend for 'Dogs' compare to the relative 'dogs' development information. As discussed above, The 'Dogs' relative development trend for 2010 holds flat till June as does the absolute information trend. The relative chart then has a peak in July before a steep drop to Sep / October. The absolute chart ought to be the same, HOWEVER it has a slight wait within the peak till September October then starts a drop in November. This suggests that the relative Dog look trend information from Google is more exact plus timely, than absolute information set info.America review of ABSOLUTE look amount styles 'Dogs' individual expression V Dogs all marketplace (621 terms)As the individual expression 'Dogs' required to be increased by 9 to approximate the amount of the total puppy associated look marketplace (621 terms) the individual expression 'dogs' represents near 10% of the 'puppy associated' look marketplace in America. That will be a big amount of people utilizing a individual word plus trusting Google to supply the results they want.Australia 'DOGS' look expression trendAustralia is roofed in this analysis, because about a per capita basis, it has just as strong a look demand as the USA does for dogs. Similarly to America, Australia has a strong seasonal look trend for dogs. The begin plus the end of the year (summer) are the greatest look volumes with an alternating upwards plus down pattern in the center of the year - mini peaks in April, July plus September.The total band of development for all five years of puppy queries in Australia merely fluctuates between 1 plus 0.85 (a 15% variation in seasonal look volumes) or desire for puppy info online.Relative information styles give awesome resolution (monthly data) plus info back five years however when you merely use that you'd consider that the desire for Dogs has been flat for the last five years. To understand real world look values, you should consider absolute amount styles.Looking at absolute look volumes over the during the past year show that the dog online marketplace had been growing especially well. For the best 365 'dog associated' terms looked about Google in Australia, the amount of queries had were only available in January near 200,000 plus grown fairly continuously to near 260,000 queries in August - a 30% increase.Since the individual expression 'dogs' is the largest amount look in many countries it really is interesting seeing how much the individual expression has been contributing to the development of the entire puppy marketplace.It turns away that the individual expression 'Dogs' is growing quicker than the best five terms coupled (regarding double the rate) plus regarding four times the marketplace all together. This means in Australia, when it comes to the total puppy marketplace over 2010, persons were putting more belief in entering a individual generic word expression into the look engine to acquire what they want, instead of numerous terms.UK dogs marketplace seasonal styles The UK seasonal trend shows the strong link between each year over the last five years of Dogs look volumes in the uk. The look pattern at first glance will appear such as the US, however there are striking differences. In the uk look development has been shown to plummet each year from Jan to a trough in May/ June followed almost always with a peak in August (somewhat delayed found on the US peak in July). However from here the differences are quite remarkable.In the US while development declines till Sep/ Oct it ALWAYS increases again in December - as well as on average, to a especially matching stage as its January value. By compare, in the uk following the peak in August, look development simply continues to drop each year till the years equal lowest development value in December. The five year average December development value is near 12% under the begin of the year. Meaning that for five years the uk (the best puppy marketplace globally about a per capita basis) has been in drop relative to the completeGoogle look marketplace in the uk.UK absolute development of total DOGS online marketplace 2010While the relative dogs trend appears in drop (compared to the total look market) the uk is truly the only country thus far analysed that Google lists its maximum of 800 puppy associated terms.The individual 'dogs' expression must be increased by 16 to be close to the total UK marketplace styles, meaning that the individual expression 'dogs' is a much reduce percentage of the total marketplace than the expression 'dogs' is within the US marketplace (near 10%). Thus the uk marketplace is more diverse (longer tail) with more processed keywords.CONCLUSIONSIn America, a especially different five year relative development trend was shown for the expression 'dogs' than Australia. It shows that while there was clearly much volatility in the five years about May, that year had a peak in July (middle of summer) along with a trough in September/ October, before increasing to a peakagain in December (Christmas purchases).For Australia in 2010, the Single expression 'dogs' is growing quicker than the best five terms plus the total 'Dogs associated' marketplace of 365 terms. The relative 'dogs' look development over five years shows strong positive seasonality in summer (Jan plus December) - potentially from Christmas purchases. While the analysis of the "dogs" relative expression development appeared flat, this is merely because it is compared to the total look marketplace that is growing quick.A review of the same expression 'dogs' from different Australian information sets (keyword tools plus Google trends) suggests that Google styles information is more processed (accurate) plus that the Absolute database has a possible lag in information reporting of a minumum of one month.The UK relative development dogs marketplace shows a drop of 12% per year about average over the last five years. This will be alarming for one of the greatest per capita puppy look countries plus the origin of numerous breeds - except that information analyzes puppy queries to total marketplace queries. In absolute keywords, the desire for dogs still suggests positive development.This article shows what it is practical to look at the relative plus absolute puppy online look marketplace styles for the best countries to have an indication of seasonal styles plus the general health of the dog business. A healthy continued growth in total 'dog associated' queries (all terms associated with all the core expression 'dog') suggests a healthy ongoing desire for dogs globally - or at minimum the major developed countries.Dog Walking Service\n dog walking


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